Georito

A data-science driven platform that reveals the right place to run your project

Use cases

Real Estate

I want to buy a house in a precise area which I do not know yet.

My criteria: close to nature and urban facilities, low pollution rate, close to common transport, middle/high value per M2, maximum 40km from a major city, security, category of store-brands, in France.

Advertising

(D)OOH (digital) out of home advertising

My criteria: revenue in the area, socio-professional categories, residential versus commercial area, roundabout, stop (light), attendance of the road, presence of the brand in the area, unemployment rate, category of store-brands.

Market Research

I want to target the French bicycle market B to B that is potentially interested in my offer of city bikes.

My criteria: urban area, cycle paths, quantity of slopes, existing bicycle shops with information on increase or decrease in number, type of population: families, singles.

Urban Planning

What specificities a medium-sized city could develop to be attractive for executives, that want to move out of major cities, for a higher quality of life.

Comparison with other same-sized cities.

My criteria: employment, size industries, tertiary sector and agricultural sector, security, schools, sport facilities, nature, pollution rate, price of real estate, category of store-brands.

Data + Search Criteria = ♡ GeoRank
The best places are shown in the form of a heat map.

How it works?

Landuse
Water
Roads
Commerce
Step 1: Select individual data layers
...
Step 2: Georito will transform data layers into densities
...
Step 3: Then apply the search criteria, specified by the user, to each layer
...
Step 4: and perform the Georanking analysis to reveal the best place(s).
Data + Search Criteria = ♡ GeoRank
Step 5: Get the final results in the form of a heat map.

Examples

A striking example of georanking: The heat map reveals brand-level concentrations within Paris.

Luxury shops

Luxury Shops

  • Channel
  • Dior
  • LVMH
  • Cartier
  • ...
Urban Chic

Urban Chic

  • Galeries Lafayette
  • Printemps
  • Fragonard
  • Levi's
  • Cyrillus
  • ...
Mainstream

Mainstream

  • Hema
  • Monoprix
  • Zara
  • Brioche Dorée
  • Franprix
  • ...
Discount

Discount

  • Undiz
  • GiFi
  • Lidl
  • Tati
  • O'Tacos
  • ...

Team

Mikhail Kotelnikov

Project Lead

  • Software architect, tech expert in maps, information and services
  • Master II Chemistry Moscow Lomonosov University

Marieke Bruijns

Marieke Bruijns
  • GM of the Brokair / Anyway tour operator from start-up to sale to Expedia.
  • Co-founder of the NGO Planète Urgence
  • Master communication brand image ISCOM

Thomas Blanc

Thomas Blanc
  • Specialist in business intelligence, project management, CRM and team management
  • IT manager CRM at Société Générale
  • Ecole Centrale de Lyon

Contact

Contact us for a demonstration and to discuss your possible use case.